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Quae legentem fefellissent, transferentem fugere non possunt.
Plinius, Ep.7.9.2
Des choses qui échappent au lecteur, ne peuvent pas échapper au traducteur.
“Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.”
Jef I. Richards